What it does
The purpose of this is to grant us "Service Geeni" authorisation to send emails from your Service Geeni system posing as "YourCompany" domain.
If this isn't setup, some email systems will recognise that these emails are not directly being sent from you via a reverse lookup / spam protection policy and Block the email.
Why it is needed
Security, Trust and Brand Protection
Think of it like email spoofing, we are sending emails and saying the email is being sent from YourCompany, when really they are not they are coming from your Service Geeni system and therefore Service Geeni.
Email sender authentication is like checking a letter's return address to make sure it's really from who it says it is. Imagine you receive a letter in your mailbox claiming to be from your friend, but the return address is unfamiliar. You'd probably be suspicious, right?
When using any SaaS product this is quite a common practice to integration products like SendGrid.
Adding in these records to your DNS makes it legit and the "SendGrid" servers we use are allowed to send emails on your behalf, so that when a reverse lookup is done our server names are listed against your domain and makes it a legit email from YourCompany.
How to do it
To enable email to come through from Service Geeni please advise your IT department to do the following.
If you have not received or would like to enable SendGrid please contact Support or your CMS.
Your SendGrid information for DNS will look something like this.
Type | Host | Data |
CNAME | em9308.yourcompany.co.uk | u10286516.wl017.sendgrid.net |
CNAME | s1._domainkey.yourcompany.co.uk | s1.domainkey.u10286516.wl017.sendgrid.net |
CNAME | s2._domainkey.yourcompany.co.uk | s2.domainkey.u10286516.wl017.sendgrid.net |
TXT | _dmarc.yourcompany.co.uk | v=DMARC1; p=reject; rua=mailto:3da3a0a01c4b446@rep.dmarcanalyzer.com; ruf=mailto:3da3a0a01c4b446@for.dmarcanalyzer.com; fo=1; |
Any IT department or External IT Third Party Support company that handles email management should be familiar with DNS and it's setup.
Email sender authentication is a process used to verify that an email message actually comes from the domain it claims to have been sent from. It helps to protect against email spoofing, which is when someone sends an email that appears to come from a trusted source, but is actually from an impostor.
Why is it needed?
Security: It helps prevent phishing attacks and fraudulent emails, protecting both individual users and businesses from cyber threats.
Trust: Authenticated emails are more likely to be delivered to the recipient's inbox, instead of being filtered into spam or junk folders. This enhances the sender's reputation and increases the likelihood of their messages being read.
Brand Protection: Ensures that legitimate emails from a company are not confused with malicious or spam emails, maintaining the integrity and trustworthiness of the brand.
In simple terms, these methods work together to make sure emails are genuine, secure, and not from impostors. It’s all about keeping everyone's inbox safe and trustworthy!